This strategic acquisition is the fourth for GSM Outdoors under the partnership with Gridiron Capital. Through its purchase of the Plano Synergy archery and hunting accessory brands, GSM Outdoors adds Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing portfolio of 33 hunting and shooting-related brands. “By selling the archery and hunting accessories brands to GSM Outdoors, already a leader in the hunting and outdoors industry, we have created great brand alignment for both companies, which allows each of us to play to our own unique strengths.” “This acquisition allows Pure Fishing to continue to build upon its industry-leading position within the fishing industry, something that remains a priority for the company,” said Pure Fishing CEO Harlan Kent. This strategic acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. It will also retain ownership of Plano’s storage and fall storage business, as well as the Creative Options and Caboodles brands. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s existing footprint in the global fishing tackle market.

The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. Pure Fishing Inc., the world’s largest fishing tackle company, has concluded its purchase of Plano Synergy Holdings Inc.Īs part of the closing of the purchase, Pure Fishing has also confirmed that it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the hunting, sport shooting and rugged outdoor market. COLUMBIA, SOUTH CAROLINA (March 15, 2021) Pure Fishing Inc., the world’s largest fishing tackle company, announced it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc.

Plano synergy acquired